Network executives are growing more and more impatient with the passing times. No longer are nurturing in and investing something big a concern for future success. Now, success is strongly dictated by the biased and inaccurate Nielson ratings (whose practice have for years discounted the tally of black and minority households) and the instant buck from television advertising and unscrupulous product placement.
There is a very good chance that I can predict that you liked
Seinfeld, the show that has contributed just as many, if not more, catchphrases into the popular culture lexicon as
Friends did. You may even agree to the fact that
Seinfeld was one of the most successful series on television, albeit its lackluster final farewell episode. But in today's world of making the quick buck,
Seinfeld would never have lasted past its first season!
What the hell has gotten John's undie tied up in a wad now?!?The last three weeks has been extremely horrible at work. I'm surprised that it has not driven me to binge drinking, but stressful nonetheless. So naturally, I didn't need any extra grievances, you know? But nosireebob! It was simply not in the cards. I returned home on Monday almost at 21:00, tired and wretched. I prepared dinner, and turned on my digital video recorder. The perfect unwinding experience would be mine the instance I start watching
Studio 60 on the Sunset Strip.
A quick, then more thorough, flip through of the list of shows recorded,
Studio 60 was indeed missing. I first suspected a malfunction in my new HD DVR. So I looked at my backup, a home-built computer DVR that records standard broadcast definition shows which I've had for years. Nope, no luck there either. So definitely it has nothing to do with the piece of crap Motorola produced. After all, my creation is
perfect. Ha ha.
I was so upset that I decided to research into this right away and let my dinner get cold on the table, despite the fact that I was hungry like a mofo. It turned out that the General Electric Peacock network, known to all as NBC,
has done it again!Back in May of 2006, with the ratings slipping on
ER, the executives and decision makers at NBC decided to launch a new show
The Black Donnellys in the same timeslot as
ER on Thursdays during the Fall season. The two shows will timeshare and alternate each week, and depending on which show getting the higher rating, the loser will get the boot. That was understandable, as
ER is now mostly a deadbeat show that has worn itself out. Even the diehard fans are losing interest. It is just a stagnant show, limping along on Thursday nights losing battle to shows on other networks.
Then a change occurred.
The Black Donnellys's debut was postponed to March 5 (a Monday), and given four weeks to test out its weight after NBC decided to keep
ER, a stagnant grandmother of a show, rolling.
The Black Donnellys' timeslot would be right after the highly acclaimed
Heroes, a move to keep huge audiences on NBC instead of flocking over to CBS's
CSI: Miami, thereby temporarily putting
Studio 60 on hold. It worked out great, as rumors have it that production of the $2 million an episode show was running behind schedule anyway.
On February 19,
Studio 60 had a poor show of ratings, which caused the executives to make a
rash decision to bump the date up a week for
The Black Donnellys debut, knocking off into oblivion an already produced episode of
Studio 60 ready for airing the Monday of February 26. The reason? NBC needed something to compete against CBS's untouchable
CSI: Miami, and its patience with garnering and nurturing an audience for
Studio 60 was running short, never mind the fact that it has a cult following that did not translate into astronomical Nielson rating.
My point?
The Seinfeld Chronicles. Never heard of it? Well, that was the original title of the
Seinfeld show when it first aired on NBC. It was funny and good, but the first season was considered a lackluster in terms of ratings; so much so that NBC tried to pawn it off to Fox, who subsequently declined. So NBC stuck it out, and looked what happened to
Seinfeld. It went on to become one of the best and highest rated television shows!
Lesson here? The executives at NBC should learn a lesson or two on patience. I was pissed off last year when they dropped
Conviction, a really good show that suffered poor ratings on Fridays. They never gave it a chance. And now, with just a cult following (myself included),
Studio 60 looks like another smart and quality show that may get the axe. But it doesn't have to suffer such fate. If only the executives at the peacock network will exercise patience, and possibly move it to another timeslot in the week, there is a very good chance that
Studio 60 may become a cash cow later on.
For now, I guess we'll have to settle for
yet another violent television series that carries a light plot and is so generic in form that will really inspire our youth around the nation. Yeah, boys and girls, if you have an awesome opportunity to go to art school, just give that up and return to the mob life. That's what I call high hopes for America's youth.
Labels: culture, television